I assume that all of you are familiar with the term SEO; otherwise, you would not have come to read this article. Still, by any chance, if you don’t know what SEO is, we’ll start from the very beginning and try to make you one of the world’s specialists in SEO. When you add your one to two years of experience with this course, you will become one of the top 1-2% SEO experts in the world.
What is SEO?
Today, we will discuss the very basic SEO. What exactly is SEO? SEO is actually referred to in two ways, as a noun and a verb. Many people call SEO “search engine optimization,” and many people call it “search engine optimizer.” Search engine optimizers are those who optimize search engines, and search engine optimization is the process of optimizing the search engine. We all know what a search engine is; Google, Bing, Baidu—these are search engines. More than a billion searches are done on Google every second. As an SEO Expert, your goal is to find words that our potential customers type and search for in Google. And then if anyone searches by writing those words, it should come to the first page of your website. All it takes is doing what we call search engine optimization. You will become a search engine optimizer when you learn search engine optimization. Many also call it an SEO expert.
Why SEO is Important?
(1) According to a report by Business Research, the SEO industry will record a business growth of 17.something% by 2025. That means an average of 17 percent more client size each year than the previous year, money invested, company spending on the SEO industry growing, and the number of SEO experts growing at the same time. Which is actually a very good sign for the industry. SEO is a very old industry. Although it has been around since the early days of Google, SEO has become a professional industry since 2009-10, more specifically, 2014-15. Earlier it was like some people are doing it and some people are not doing it and some people don’t even know what SEO actually is. Google didn’t say anything; Google didn’t recommend doing SEO. There was no such thing as Google’s Webmaster Guidelines. Google Search Console didn’t have so many options. In short, SEO was not a very organized industry. Since 2015-20 SEO has slowly become a very organized industry. Now, so that SEO experts can work well, Google itself is giving guidelines as well as giving guidelines to SEO experts through various companies like Semrush, brand guidelines, digital marketing institute.
(2) SEO is a remote skill. All skills but not remote skills. What is Remote Skill? Remote skills are skills that you don’t have to go to your company to apply. Where do you do SEO? SEO is what you do on your website in the digital world. That is, your client is in America, and you are in Uganda; it doesn’t matter. As long as you both have internet access and you both understand English. You understand what your client wants, and your client understands what you have to say. As long as this is correct, it is possible to provide SEO services from any part of the world to the other part.
(3) SEO requires more technical knowledge and less creative knowledge. Compares with Facebook marketing. You have a client come in and say I want to do social media marketing. You then have to think about how to give this brand logo when I create the image, what words will be written in which image, what will the offer be like, etc. Which do not have to do in SEO. SEO is a technical thing. We don’t see much use of images in Google’s search results, although Google has image search results, but the primary results are text-relevant. Although there is some creativity at the back end, SEO is essentially a technical matter. So I think SEO is a good industry for those who have less design and color sense.
How Does An SEO Expert Work?
An SEO expert usually has to work on two KPIs. KPI stands for Key Performance Indicator. The first KPI means that each month more keywords than the previous month should come in first on Google. How many keywords are currently on the first page of Google for the company you will be working for, and will need to have more in the future?
The second KPI is organic traffic improvement. That is, every month more organic trusted clients should come to the website than last month. Organic traffic is traffic that doesn’t cost Google any money to get it. And the traffic that comes by paying money to Google. Through ads is called paid traffic.
How Does Google Decide Whether a Website Will Appear on the First Page?
Have you ever wondered how Google decides whether a website will appear on the first page of Google for a keyword or not? There are billions of websites in the world, and everyone wants his website to rank on the first page of Google. Suppose you search on Google by typing “dentist in New York.” Then how does Google determine which ten websites will appear on the first page? It is important for you to know because if we don’t know how Google actually decides which website will come on the first page, then you can’t do those things so that our website comes on the first page of Google. Google never clarifies how their price algorithm actually works. Which is a bad thing. At the same time, Google gives us different webmaster guidelines from time to time as to what Google actually expects. What Google wants, what would a website look like?
Google always wants to provide the best information to its users. If I search for “dentist in New York,” Google wants to show me the best dentists. Because that is their business. If Google cannot give the best results to the user, then people will stop using Google, which Google will never want. Google has 200 to 300 ranking factors depending on which it decides which website to display first and which website not to display on the first page. If I talk about some ranking factors. We will have a lot of talks about the ranking factor in the future. The factors that affect the ranking are called ranking factors. For example, what is the speed of your website? If the loading speed of the website is more than three seconds, then Google will never want to rank your website on the first page. Because your website will give a bad experience to Google users. Because if the loading speed of a website is not good, then the user will blame Google that why Google brought such a slow website in front of me.
There are 200 to 300 ranking factors like your website architecture, how many backlinks your website has, how many times your website has been shared on social media, how many citations the website has, how much content the website has, what kind of headers, what kind of robot.txt file on your site, What is the sitemap like? There are many factors based on which Google gives a secret score to the website, and when that score is better than the website that is on the first page of Google, then Google will place your website on the first page. As an SEO expert, 99 percent of your time will be spent on how to modify your/ your client’s website according to the 200 to 300 ranking factors to make it a little better in Google’s eyes. There are so many SEO experts spending months on end that our website’s speed can be cut in half a second. How to write a factual title for a page so that the page title makes you want to click.
There are many things like this, but at the end of the day, it is very simple. Google has 200 to 300 ranking factors on those ranking factors, you will do your SEO work so that your website is more rankable to Google. Your website ranks as Google gets good feedback from customers.
